1.
Empathy and User Research
Understanding the needs of users through research is key. This step includes market research, empathy mapping, and user interviews to understand their needs, behaviours, and pain points.
I identify core issues based on research insights, framing them into clear, actionable problem statements for a specific context to guide the design process.
3.
Ideation and Concepting
With a deep understanding of user needs, I brainstorm solutions, sketch concepts, and create low-fidelity wireframes to explore potential designs.
I develop interactive prototypes to bring ideas to life, focusing on usability and visual design to test initial concepts with users.
5.
Usability Testing and Feedback
Testing with real users provides essential feedback. I refine the design based on their interactions to ensure ease of use and functionality.
6.
Iteration and Refinement
Using insights from testing, I iterate and optimise the design, ensuring a seamless, intuitive experience that meets user needs.
7.
Final Design and Handoff
Once validated, I finalise the design and collaborate closely with developers to ensure the product is built to specifications.